Becoming an market leader doesn't happen by chance. It takes experience, innovation, and hard work...
ATS Timber Ltd is a New Zealand owned and operated company that began in 1994 and has grown to become New Zealands leading producer and wholesaler of specialised structural and appearance grade timbers.
Over 20 years ago, we started out with Artline under the management of Walter Simmons and his eldest son (a printer by trade) selling ink supplies to the printing industry. Shortly after the younger son joined them who had a joiner apprenticeship. This expertise led them to diversify and start selling kitset furniture to a different customer base. The knowledge and experience in timber and seeing a potential in to supply exotic and native timbers to the joinery industry saw them put all their efforts behind this. Subsequently the name changed to Artline Timber Supplies.
This grew rapidly over the ensuing years until the late 1990's when the last son, Paul (current General Manager), joined who had 15 years experience in the building industry. By then the nationwide customer base included joiners, aluminium joiners and school woodwork shops.
Difficulties in the supply of native timbers saw a transition to more exotic timbers and alternatives and the development of new markets. We also began saw-milling a range of products from portable sawmills at the back of the property. Our name was once more refined to align with the direction of the business. It was changed to its current name of ATS Timber with the tag-line; 'Quality - Service - Satisfaction' key values the business was getting established on.
In early 2000's we sold our first packet of timber to a timber merchant in Kapiti and this was the beginning of a major change in the business. The supply of quality, specialty timber solutions to the timber merchants became our primary focus and we are now the market leader in special order timber products through building supply stores New Zealand wide.
The change in direction and the development of more manufacturing saw us move to a new custom built, 7 acre site in 2003 with mill, processing and warehousing facilities to assist the growth of the business.
In 2005 an opportunity opened up for supply of quality, solid timber beams - Weka SG8, Weka No.1. The development of this range saw this become a major part of our business. Offering a top quality range with prompt service nationwide meant we quickly became the market leaders.
A unique range of solid timber beams and framing for exposed, decorative uses was launched in 2007 (currently marketed as Kingfisher SG8). Constant changes in the market led us to frequently update and refine the range over the coming years. Subsequently we put our primary focus into 3 key species - Radiata Pine, Douglas Fir and Macrocarpa, with a wide range within those species including beams, framing, boards and mouldings.
With the focus being primary on high end visual and structural timbers, one of the major challenges we were faced with was the moving on of lower grade products which were a bi-product of our production. In May 2014 we made the decision to get the base products (wet, rough sawn timber) cut on contract to our grade specifications and we would continue managing the complete processing and quality control from the initial cut to delivery to customer.
This enabled us to enhance our offering to our customers through growing our stocks of our main lines and minimising the wastage and eliminating the low grade products from our stocks. This change didn't result in any increase to our wholesale pricing or change to the quality of products we were supplying.
November 2014 saw the launch of an all-new range of European Spruce (Kingfisher Spruce) beams , framing and TGV paneling. This exciting new option offered a superior grade both visually and structurally to existing NZ alternatives (Radiata Pine, Douglas Fir and Macrocarpa) and is fully verified to NZ Standards of SG8 and SG10. We launched this with a limited special pricing offer to make it competitive against existing NZ alternatives in view of gaining market share faster.